B2B Gamification: How Autodesk used game mechanics for in-trial marketing

The average potential B2B customer is extremely busy. It's hard enough to get them to read a whitepaper, let alone download (and learn) a large, complex 3D software platform.

In this session, Andy Mott, Manager, In-trial Marketing, Autodesk, and Dawn Wolfe, Sr. Manager, In-trial Marketing, Autodesk, will share:

• Why they chose to leverage gamification
• How they increased trial usage by 14% using landing page optimization
• How they leveraged game mechanics to convince an audience that charges hourly, billable rates to spend 10 man hours learning a new software platform