Confessions of a Content Marketer: lessons learned in a 4 year transition from "push" to "pull" marketing.

In 2010 Seth Godin said, "in the future, there will only be content marketing."

Every major change needs to account for three key things: people, process and tools. Moving from traditional "push" marketing to content "pull" marketing is no different. In this session you'll get the straight answers about what went right and wrong in a four year transition to B2B content marketing:

People - How did marketing roles and goals change? Who else needed to buy in?
Process - How did key processes change? What was most critical?
Tools - How did marketing automation factor in? What tools were really essential?

If you are committed to moving your team to a content marketing focus, this session will give you practical, actionable tips on how to successfully drive and navigate the change.