Make Marketing Indispensable
Strategies for turning the sales team into your biggest fans

We all agree that the best way for marketing to win over the sales team is to generate leads – the more qualified the better. But in addition to lead generation there are many other ways that you can make yourself indispensable to sales. This workshop is a case study of how the marketing team at Carousel Industries did just that by using a blend of purchased and free tools to create a suite of resources for over 200 sales reps that helped them:

• Generate more qualified leads
• Improve customer proposals
• Shorten the sales cycle
• Make better presentations
• Stay more informed about company and industry information

You will leave this workshop with ideas and resources that you can put to immediate action in your own organization.