5 Tips for Maximizing your Return on Relationship

At the heart of any brand's marketing success is its relationship with its customers, but today's robust digital marketplace makes that a complex dynamic to nurture. With multiple channels at their disposal, marketers have lots of options for connecting, but maintaining the spark over time requires a certain agility that can be challenging to achieve.

Consider this roundtable "couples therapy", with all sorts of exciting conversations around strategies and tactics you can employ to help you get the most out your customer relationships.

Specific conversation starters include:

1. Collecting great customer data without making folks uncomfortable
2. Capturing Behaviors to improve your buyer's experience
3. Using Buyer Personas to drive your content strategy and relevancy
4. Improving social interaction: 'Papa Don't Preach'