Measuring Link Sharing From the Social Web for Effective SEO

Every day tens of millions of links are shared on Twitter alone, and the rich link-sharing enabled by social networks is significantly impacting SEO effectiveness. This session will explore techniques for measuring link sharing within the social Web, specifically Twitter, showing how link sharing propagates within a domain, what measurements can be used to quantify how links are resonating, and methods to increase social link sharing. Participants will learn these actionable items from this session:

• How to measure links in real time, shared within the social Web
• How to quantify link sharing over time to detect trends
• How to perform competitive domain analysis to measure domain sharing within Twitter over time
• What metrics can be used to quantify link resonance in real time