The Nine-second Attention Span: Selling your brand, and yourself, in social media

We live in a world with ADD. While the average attention span used to be 20 minutes, today, the average attention span is roughly nine seconds. Nine seconds. That's the same as a goldfish!

You only get nine seconds to introduce yourself, sell your idea, or start a conversation. After that, people get distracted – especially in social media, where attention darts from one message to the next.

Yet when we do break through– when we create messages that connect and communicate– the rewards are extraordinary.

Sally Hogshead reveals how to triumph in this nine-second world, with an emphasis on using social media for your online brand. Taking audiences on a thrilling ride inside the brain, she explores this accelerated trend and teaches audiences how to instantly capture attention through their messages on Twitter, Facebook, websites and sales.

Participants learn how to identify their unique selling advantages, and articulate this more clearly in all areas of their professional brand.