Optimizing Your Message: Learn Strategies to Write High Impact Copy and CTA's

You don't need to be an expert or "word wizard" to be an effective copywriter. You just need to understand the optimization principles we've discovered through years of research and more than 10,000 experiments.
In this session you'll learn:

  • Strategies on how to structure headlines for most impact
  • 5 common call-to-action errors to avoid
  • The 2 most impactful elements to test on your page
  • 5 common headline errors to avoid

This interactive presentation is designed to give each attendee ideas that they can immediately apply to their pages. Todd and Justin bring more than 30 years of hands-on marketing and testing experience to help answer some of your most challenging questions on how to optimize your marketing copy.