Quick Win Clinic: The 4 most critical changes you can make to your landing page right now (an interactive working session)

One of the best ways to get around IT and budget challenges is to optimize areas of your website that are relatively simple to change, yet present an opportunity to make a significant impact on conversion. In this session, Dr. Flint McGlaughlin will answer the essential question every marketer asks at some point in their career:

How can I get the greatest amount of return, in the shortest time possible, on the least amount of optimization investment?

In our research, we've come across a few ways to help you answer this question. In this session, you'll learn the four most impactful elements to test on your page.