Reaching our Customers – Anytime and Anywhere with a Multi-channel Approach!

Content consumption and brand engagement has dramatically changed over the last decade. To reach our customers, we need a variety of touch points and channels from mobile to tablet to email to social media, etc. and these are now part of the mainstream culture. Consequently, professionals are increasingly shifting their research and content digestion into times that lack the normal work related interruptions such as the weekend.

Discussion topics:

• What different channels proved successful?
• How can we have sophisticated channel measurements?
• How can we effectively engage with our customers, especially users of mobile and tablet?
• How do we align our products and engage with their strategic initiatives?
• Sharing: what are some winning multichannel marketing strategies where we could increase our engagement with our customers and allow marketers to tap a growing and highly active audience.
• What are some key Industry trends and takeaways from primary research?