How Top B2B Companies use CRM and Email to Drive Sales and Serve Customers

B2B Marketing has become a 24/7 job and in today's highly competitive marketplace to acquire and retain customers, "serving" has become the new "selling". This requires customer data and the ability to use it to deliver relevant information throughout the customer lifecycle that aids the buyer's purchase decision and fuels ongoing engagement.

In this session, Joel Book of ExactTarget will show how innovative B2B Marketers are using Email – in combination with CRM technology – as the backbone of an integrated marketing strategy to attract, engage and retain customers. From lead generation and nurturing to purchase and brand advocacy, Joel will show you what the winners are doing and what you can learn from their strategies