Return to Sender – The 5 Step Program to Reaching the Inbox

Email is one of the most effective forms of communication and marketing when done correctly. The biggest challenge marketers have today is reaching the inbox so their message can be heard. Based on Return Path's Global Email Deliverability Study, B2B marketers have more than 11% of their emails blocked or filtered, with some spam filters blocking more than 50% of opt-in marketing messages.

We will seek to understand:

• The common reasons for B2B inbox failure
• How to manage your email reputation
• How to test your emails for content issues