Sales-Aligned Lead Capture – Using an unconventional call-to-action to capture sales worthy leads early in the buyer's cycle

Join this lively discussion as we look at ways to use an unconventional call-to-action to accomplish 3 goals: 1) capture a higher number of sales worthy leads from your existing website without increasing traffic; 2) tie in the sales team to approve leads for you, eliminating "lead rejection"; and 3) learn a quick and dirty way to quantify marketing's value to an organization without "tracking back" to sales. It's an eye opener!