5 B2B Social Media Career Killers... And How To Overcome Them

While social media and content marketing are growing in use and effectiveness in many B2B organizations, industry legends and common misunderstandings about their use persist - to the detriment of your company's performance... and your personal career growth.

So we've rounded up a few industry experts - Nichole Kelly, President, SME Digital; Chris Baggott, Chairman, Compendium; and Eddie Smith, Chief Revenue Officer, Topsy Labs - and asked them to discuss the most common mistakes B2B marketers make... and how to overcome them.

In this session, you'll learn:

• How to make the CFO your ally, not your nemesis
• How to get more mileage out of your content
• How to get your users and audience involved in creating effective content