Add-On Session – Solve your content crisis: Use Email & Social Media to Accelerate Your Content Marketing

Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In this session Chris will provide you with practical ways to unite blogging, social media, email, ebooks, and print strategies into one content marketing strategy. Using a multitude of case studies from both B2B & B2C organizations such as Cvent, ExactTarget, BassPro Shops and more; you will leave with actionable items you can introduce into your content marketing strategy immediately.

Key takeaways:

1. Why the blog should be the hub of your content strategy
2. Why a blog is an email marketer's best friend
3. How to "outsource" content creation to your customers and advocates
4. How to repurpose content across multiple channels including triggered email campaigns and print material