Case Study: Transforming "Thought-Leadership" and "Innovation" Into Actionable Results

Thought-Leadership and Innovation are frequently discussed topics at all companies, but the challenge lies in transforming these words into action. How do you connect the culture of the company to capture innovation and thought leadership internally to then push it external? The most effective marketing strategies take internal thought-leadership and are able to push it external, turning the individuals inside the company into evangelists of their products, solutions, and effectively creating personalities that have common ties and connections with customers. How do you do this effectively? How do you work across multiple organizations either in large companies or small, and find the common ties that bind to do this? In this session, speakers will discuss real use cases and strategies & tactics for delivering on this, engaging employees & customers with the common ties that bind, tracking success, and turning the internal culture and individuals at a company into community thought-leaders, evangelists, and more. Speakers will dive into what has worked effectively and what has not, giving you a roadmap for what you can do at your company to deliver on this in a way where commonly used words are turned into actionable results.