The Web as Living Laboratory: How one B2B marketer used web experimentation to achieve a 90% lift in total leads.

Too often, marketers are faced with campaigns that underperform. When it happens, it seems as though there is nothing to do but wait for the next campaign to make up the difference – or wait for the chat they'll have with the boss.

But imagine there was a way to use every failed campaign to learn more about your customer?

With the Internet, marketers are now able to use their failed campaigns to discover why their customers act on some offers, while ignoring the rest.

By using the Internet as a lab, marketers can effectively predict customer behavior. And, when you know enough about your customer to predict how they will react to a campaign, fewer of them will fail.

In this session, Dr. Flint McGlaughlin will teach Summit attendees how they can effectively use the Internet as a laboratory to learn about their customers.