Barry Cowan
Senior Manager of Brand Strategy & Experience
Cisco Systems, Inc.

Barry Cowan has worked in a range of brand roles at Cisco over the past twelve years. After spending two years in PR and brand consulting, Barry came into Cisco as the in-house naming (and product numbering) guru, attempting to bring order to chaos. He moved on to develop Cisco's co-brand and ingredient brand strategies and to work with Cisco international offices to develop localized brand strategies and programs in markets such as China, India, Australia, Spain, and Nigeria. Barry received his PhD in Linguistics from the University of Hawaii.