J. David Green
Director, Marketing Partnerships
MECLABS

Dave Green is the Director of Best Practices at MarketingSherpa, a MECLABS Group company. He has coauthored a book on scalable lead generation, written numerous blogs and white papers, and spoken at the DMA, MarketingSherpa, the BMA and many other industry events.

Key accomplishments include designing and re-engineering for two of the largest software companies telesales operations that significantly exceeded first-year quota by over 30 and 60 percent, respectively. Green also wrote the business plan and helped secure the funding for a department focused on demand generation and global lead management for a Fortune 500 firm. Green then helped recruit the staff and select the vendors that drove over a billion dollars in pipeline in the first 20 months of operation.