Eddie Smith
Chief Revenue Officer, Topsy Labs

Eddie has been building businesses within the digital marketing sector since the mid 90's, bringing together technology, data and media to produce game-changing solutions for digital marketers. He is currently Chief Revenue Officer with Topsy Labs, responsible for leading the sales, business development and marketing efforts. Before Topsy, Eddie headed up Quantcast's real time bidding platform business, integrating Quantcast data within the audience buying ecosystem used by trading desks, demand side platforms and exchanges. Prior to Quantcast, Eddie led Socialmedia.com's network distribution, marketing, product and sales efforts, pioneering the development of socialized ads through Facebook and Twitter-enabled content. He's been actively involved in the evolution of social advertising, co-chairing IAB's social ad committee and co-authoring the IAB's initial Social Advertising Best practices. Eddie's prior professional engagements include NexTag, DoubleClick and Reuters Marketing Information.