Eric Webb
Sr. Director, Marketing Communications & Brand
McGladrey

Over 22 years of marketing experience has enabled Eric Webb to help improve the marketing strategies and tactics of internet startups and Fortune 500 companies. He produced and co-wrote award winning television commercials, was associate producer for the "Bulls-Sox" Television Show and specializes in creative strategy and direct marketing to improve ROI.

He currently manages the McGladrey ad agencies, marketing automation/demand generation and CRM systems, custom content teams, and is responsible for the website, internet and social media marketing.

Eric has a Bachelors of Science in Advertising from the University of Texas (specializing in creative advertising) and a Masters in Marketing Communications from Roosevelt University in Chicago (specializing in direct marketing). He is online marketing certified by the Online Marketing Institute, and has a passion for measurement in marketing.