Joe Rawlinson
Senior e-Commerce Product Manager
National Instruments

Joe Rawlinson specializes in improving online sales, leads, and efficiency through the B2B e-commerce channel. As a Senior e-Commerce Product Manager and Strategist at National Instruments, Joe defines the strategy of several key e-commerce applications critical to both company and customer success. Joe has worked with internet technologies, e-commerce, and online marketing since 1998. He is an entrepreneur, author, blogger, and consultant.