Joel Book
Director, eMarketing Research & Education
ExactTarget, Inc.

Joel Book is Director of eMarketing Research and Education at ExactTarget, a global leader in Software as a Service (SaaS) solutions for cross-channel marketing leveraging the combined strengths of email, mobile, social media and websites.

As ExactTarget's "eMarketing Evangelist", Joel applies more than 35 years of experience in database marketing to teach organizations how to use digital media and marketing automation technology to drive customer engagement, increase sales, and improve return on marketing investment.

Joel is one of the most engaging and highly-rated speakers in the country because his presentations are packed with practical insight and "Best-in-Class" examples of effective interactive marketing.

Book is a 1976 graduate of the University of Illinois where he earned a B.S. in Marketing Communications. He is a member of several professional organizations including the Direct Marketing Association and the Business Marketing Association, and in 2010 was recognized by the Sales Lead Management Association as one of the top 50 most influential people in sales lead management.