Nichole Kelly
President, SME Digital

Nichole Kelly is a bottom-line driven executive and President of SME Digital, the digital marketing agency division of Social Media Explorer. Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement oriented and practical approach to connecting an organization's social media marketing activity to core business objectives: sales volume, revenue and costs. With her clients, Nichole leverages 14 years of corporate marketing experience and digital prowess to garner executive buy-in through profitable digital strategies. She is an engaging and dynamic speaker who combines her no-fluff approach with actionable insights for marketers. She has spoken at industry conferences including Dreamforce, Blogworld, Marketing Profs University, Social Media Success Summit, Small Business Success Summit, Social Fresh, Explore Social, The Inbound Marketing Summit, and several others. She developed and taught her social media measurement certification program at Johns Hopkins University to both students and faculty. Nichole is a highly respected blogger and has contributed content for leading organizations such as Forrester Research, HootSuite, Marketing Profs, and Radian 6. Additionally, she is a regular contributor for two of AdAge's Top 30 Marketing blogs, Social Media Examiner and Social Media Explorer.