Kaci Bower is a Senior Research Analyst for MarketingSherpa, part of MECLABS Content Group. She focuses on Inbound Marketing and is the author of the 2012 Search Marketing Benchmark Reports (SEO and PPC editions) and the Inbound Marketing Handbook. Kaci is also a co-presenter at the MarketingSherpa B2B Advanced Practices Workshop where she speaks on the topics of mastering essential lead generation and lifting results. Prior to joining MarketingSherpa, Kaci spent a large portion of her career in the telecom industry in roles spanning strategic planning to web marketing. As a web marketer, she gained her online marketing experience as the Senior Web Marketing and Content Manager for Verizon's small business and medium business customer segments. Kaci also continues to moonlight as an independent consultant to non-profits by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University.