Case Study - Honoring its Brand Promise: How a SMB achieves a 60% click-to-open rate

Marketers are under more pressure from subscribers and ISP to deliver engaging content. The bar continues to be raised as unwanted or untimely messages are condemned to the junk folder. In this moderated case study, you'll find out how Paul Ramirez, VP Operations, Eventful, and his team sent triggered email alerts to deliver on its brand promise, keeping subscribers actively engaged, attracting new readers and turning current opt-ins into advocates?