Josh Herman
VP of Product Strategy and Innovation
Acxiom Corporation

Josh Herman serves as VP of Product Strategy and Innovation for Acxiom Corporation. His responsibilities include business development for multichannel marketing applications in mobile, TV, online media, email and print channels. As one of the creators of the household segmentation system Personicx, he also develops marketing applications that leverage Personicx across different industries and business applications.

Herman works and consults with Acxiom’s largest partners and brand name clients engaged in the emerging digital media channels including Citi, Macy’s, Disney, Verizon, Fidelity, Comcast, Harrah’s, AT&T, and more. He has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.”