The End of Business as Usual: How to integrate social media marketing with email to engage a new generation of connected customers

Here we are in 2012, firmly planted in the age of social media. Facebook, Twitter, Foursquare, YouTube continue to dominate headlines as businesses explore new ways to connect with customers in these popular channels. Study after study shows that most people spend more time in Facebook than they do in email.

And, businesses only continue to move budget and resources to social marketing away from more traditional methods. So why would any marketer in their right mind still invest in email marketing? The easy answer is because it works.

Almost 70% of business executives around the world plan to integrate social media marketing efforts with email this year. Another 44% will introduce mobile marketing into the email mix. Brian Solis, author of the new book The End of Business as Usual will show us how the coalescence of mobile, social, and email marketing will help businesses engage effectively with a new generation of connected customers. More specifically, he will discuss trends and strategies to use an integrated strategy to:

1. Build customer loyalty and retention
2. Reach new audiences
3. Build awareness and relevance
4. Drive revenue
5. Generate leads and new customers

Additionally, Brian believes this is a "click-to-action" and as such, he will discuss the importance of driving outcomes, guiding meaningful journeys, and defining beneficial experiences.