Relevancy

Subscribers are more likely to act on emails that are tailored to their motivations and needs and according to MarketingSherpa research, 69% of firms reported delivering highly relevant content was a top priority. Yet, little over a quarter (28%) of respondents are sending relevant email communications, sent on time to a segmented audience with a clear conversion goal.

This session will present research-based tactics to add more relevance to your emails and increase the performance of your program. The speakers will cut through the many ways you could add relevance, and focus on three key areas.