Beyond Gmail Tabs: Strategies for increasing engagement in the challenging inboxes of today and tomorrow

Getting into the inbox is just the beginning. With new inbox algorithms from consumer email services, folder hierarchies, and mobile email apps, how do you get into the right inbox?

In this session, Loren McDonald, vice president, industry relations, Silverpop, will describe why marketers need to completely re-think their concept of the email inbox. You will learn how to:

  • Optimize your subscriber onboarding experience
  • Understand the context of when, where and how people are interacting with your emails
  • Leverage behavior and automation to truly deliver a relevant, pseudo 1-to-1 experience
  • Deliver compelling, relevant, timely, personalized emails