Ewa Badaruk

Ewa Badaruk
Global eCRM Email Marketing Manager
Global eCommerce – adidas Group

Ewa Badaruk is a global eCRM and email marketing expert working for the adidas Group (adidas, Reebok and sub-brands), a global leader in the sporting goods industry. She is part of the company's CoE (Center of Excellence) e-commerce team based in Amsterdam.

She has drawn on her wide-ranging experience in international B2C marketing, e-commerce and business development to establish campaign management capabilities for the growing e-commerce businesses of companies including Office Depot, Vistaprint and the adidas Group.

Throughout her three years with the adidas Group, Badaruk has built up from scratch an efficient eCRM multichannel campaign management environment for the email channel. Aided by the adidas single consumer view, she drives the strategy and execution of retention marketing programs and campaigns to increase sales, brand perception and overall customer engagement across a variety of touch points covering all the locales around the globe.

When she isn't glued to a computer screen, Badaruk spends her time at the gym, meeting up with friends and watching movies and is an avid reader of WWII history books. She holds a Master of Arts degree in sociology and marketing and a postgraduate diploma in economics.