Jeffrey K. Rohrs
VP, Marketing Insights
ExactTarget
@jkrohrs

A recovering attorney, bacon lover and Cleveland sports victim, Jeffrey Rohrs leads the marketing insights team at ExactTarget. In this role, Rohrs oversees a team responsible for ExactTarget's thought leadership, content marketing and social media efforts.

Rohrs' first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, was recently published by Wiley. He is also the co-creator of the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – an ongoing examination of how today's online consumers interact with brands through email, mobile and social channels. He also co-hosts The Social Pros Podcast with Jay Baer, pens a travel marketing column for MediaPost, and can be found blogging frequently on the ExactTarget Blog.

Known for his ability to both educate and entertain, Rohrs speaks regularly at a wide variety of industry, client and partner events around the globe. Rohrs lives in Lakewood, Ohio, with his crafty wife, two terribly entertaining kids and a dog that thinks she’s human.