Kara Trivunovic
VP, Strategic Services
BlueHornet

As BlueHornet's vice president of strategic services, Kara Trivunovic is a driving force for developing strategic direction and client plans rooted in industry and client data. Prior to joining BlueHornet, Trivunovic served as the vice president of marketing services for StrongMail and was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization acquired by StrongMail in May 2009.

Since her start as a marketing professional in 1999, Trivunovic has become a fixture at email, digital and direct marketing events and in industry publications. Working with a number of Fortune 500 and Fortune 1000 organizations, Trivunovic has had the opportunity to conceptualize and implement new and innovative email programs, optimize contact strategies and develop staffing and budget plans. Trivunovic is actively involved in programmatic email development, execution and strategy, where she brings a unique industry perspective having worked on the client, agency and provider side. Trivunovic holds a bachelor's of science in marketing from Purdue University.