Dr. Noah Goldstein
Associate Professor, Management & Organization and Psychology
UCLA

Dr. Noah Goldstein joined the UCLA Anderson School of Management in 2008 after serving on the faculty of the University of Chicago Booth School of Business. He has won awards for excellence in both teaching and research.

His research and writing on the topic of persuasion has been published in many of the premier business journals. Goldstein’s research on persuasion was featured in the Harvard Business Review 2009 List of Breakthrough Ideas and has also been covered widely in the news media, including The New York Times, The Wall Street Journal, Scientific American, Time, the BBC and National Public Radio.

Goldstein has also consulted for a number of corporate and government organizations, including Accenture, the U.S. Forest Service and the U.S. Census Bureau. In addition, he has served on the Scientific Advisory Boards of two Fortune Global 500 companies.

Finally, Dr. Goldstein is co-author of The New York Times bestseller Yes!: 50 Scientifically Proven Ways to Be Persuasive, now translated in more than 25 languages.

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