Skip Fidura
Client Services Director
dotMailer

Skip Fidura has been a digital and direct marketer with more than 19 years of experience on client, agency and provider side. Prior to joining dotMailer in 2008, Fidura was email partner at OgilvyOne London and the European operation direct for Acxiom Digital. He has worked with clients as diverse as BT to Odeon and Reader's Digest to DHL, helping to build email programs to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognized blogger and speaker, Fidura is also the chairman of the Email Marketing Council of the Direct Marketing Association (UK).