Wacarra Yeomans
Director, Creative Services
Responsys
@wac_intosh

Wacarra Yeomans is an expert in creative strategy and user experience in the digital direct marketing channels. As the director of creative services at Responsys, she leads a team of 90 designers, writers and developers who create cross-channel campaigns, enhanced brand experiences and improved program performance for top-notch brands across the retail, branded food, technology and entertainment industries. Yeomans was recently named one of the 40 under 40 in Direct Marketing by Direct Marketing News. She contributes to the Email Insider, New School Marketing Blog, Marketing Land and has spoken at the DMAs, EEC and Email Insider Summit.