Content Marketing: How a 60-year-old media company is pioneering the future of real-time marketing

You’ve used all the available channels you can find on the Internet to drive new business, but you realize it’s getting more and more difficult to find new sources of traffic. In addition, your prospects and customers are changing, so the marketing strategies that used to work are becoming less effective.

You’re spending more and more on paid media, with diminishing returns. How do you formulate a new strategy to transform your relationships with prospects and capture more leads? How do you move from serving ads … to serving customers?

Content.

In this session, Ninan Chacko, CEO, PR Newswire, will show you a whole new way to think about content to build your business. As the CEO of a company that has built a business around content for 60 years, Ninan will demonstrate how PR Newswire has moved beyond buying its audience’s attention, to curating and creating quality content that earns their interest.