How Much Should Leads Cost?
Tips for different channels, industries and deal sizes

Cost-per-lead is a metric many lead gen marketers are trying to optimize, and frankly, just better understand. We often are asked, "How much should I pay to buy leads?" and, "How much should it cost to generate my own leads?" In this panel, a group of industry experts will discuss topics like:

• What a lead really is
• Factors that should go into calculating cost-per-lead
• And, as the great Oscar Wilde once said, "A cynic is a man who knows the price of everything and the value of nothing," so the panel will discuss not just the raw cost of leads, but the value they provide to your organization