Lead Capture: How a healthcare company increased demand for services 300%

Why do your prospects become leads with your company? Why do they choose to engage with your brand? CRC Health Group thought it had an answer to those questions, but through A/B testing, the marketing team found the true answer that helped them better understand customer behavior … and capture more leads. In this session, Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group, will share:

• Why he chose to engage in optimization and A/B testing
• How he applied the knowledge he learned about customers to an email automation program that netted 30% and above open rates
• How this new insight into customer behavior helped drive revenue increases of 15% and above