The Marketer as Philosopher: How to rethink who you are as a marketer so you can radically improve what you do

The action of sales should be grounded in the contemplation of marketing. The marketer should be the customer-philosopher of the entire organization. And yet, marketers are often too busy trying to hit deadlines and financial numbers to actually slow down and even think about what they are doing. Marketing has lost its essence. It has lost its honor and beauty. In this session, Flint McGlaughlin, Managing Director, MECLABS, will provide a simple way for marketers to recover their fundamental role within an organization, achieve significant results and rediscover the joy of marketing.