The Science of Persuasion: Proven Tactics for Getting Your Customers to Act

Every day we face the challenge of persuading others to do what we want. But what makes people particularly responsive to our arguments, advertisements, and the products that we sell? Persuasion is an art, but it is also a science, and the scientists who study it through randomized double-blind experiments have uncovered a series of hidden principles for moving others in your direction.

 

In this session, Dr. Noah Goldstein, UCLA faculty member and author of the New York Times bestseller Yes!, will:

 

• Discuss how the thoughtful and clever application of these principles can maximize the likelihood that your customers will take a desired course of action
• Cover some surprising and counterintuitive ways in which these principles can be applied
• Detail some of the most common persuasion mistakes that marketers make—and how to correct them to optimize the influence of your persuasive appeals.