Live Optimization and Closing Remarks: A hands-on, group evaluation of test ideas for audience-submitted landing pages

To help drive home the training at Optimization Summit 2012, Dr. Flint McGlaughlin will work with the audience to apply new knowledge gained at the event to audience-submitted landing pages, by developing test ideas and suggesting page changes.

In this session, you’ll learn:

• New ideas for exactly how and where to make changes to your pages that can generate significant results
• Specific changes you should make to your own landing pages (if your page is chosen)
• The results of the Optimization Summit 2012 Live Test, sponsored by HubSpot, and how you can apply the messaging, testing and operations lessons gained from this test to your own marketing campaigns