Adam Lapp
Associate Director, Optimization and Strategy
MECLABS Conversion Group

Adam joined MarketingExperiments as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of Literature. While at MarketingExperiments, Adam has filled several roles such as research project manager, writer, and paid search manager. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer, and social media.