Bob Johnson
Vice President & Principal Analyst
IDG Connect

Bob Johnson is vice president and Principal Analyst at IDG Connect. His focus is to maximize the impact of marketing content and web sites to drive engagement intensity through the buying cycle. A widely respected authority on aligning buyers and vendors, Johnson's work helps drive shorter sales cycles, better investments and improve business results.

He is a well known speaker and author, and has written over 100 articles, columns and studies in leading publications. A past winner of the IT Services Industry Innovator of the Year Award for leadership excellence and META Group's highest analyst award, he has led over 200 sales/marketing effectiveness engagements over the past ten years.

Bob has a B.A. with honors from Boston College and a MBA from Babson College.