Kristin Zhivago

Kristin Zhivago
Zhivago Management Partners, Inc.

Kristin Zhivago is a "revenue coach" who helps CEOs and entrepreneurs sell more by understanding what their customers want to buy from them - and how they want to buy it. Zhivago is an expert on the customer's buying process. She has interviewed thousands of customers and has helped hundreds of companies of all sizes around the world, with an emphasis on technology, travel, food, and health. The more complex the product, the more she relishes the challenge of finding the right formula to increase revenue. Clients have included IBM, Dow Jones, Johnson & Johnson, Bazaarvoice, and Eloqua.

Zhivago has authored two books; her second book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was launched in May this year, has been praised by Guy Kawasaki as "Enchanting," is earning all 5-star reviews on Amazon. One reviewer said that the book "is likely to be the trailblazing book of 2011." She speaks frequently on how to sell the way your customers want to buy.

Zhivago authored the evergreen Sherpa guide "How to Sell Good Marketing to Your CEO," and is known for her ability to convince top executives to make customer-pleasing decisions. She founded her revenue-growth consultancy, Zhivago Management Partners, Inc. in 1979 and has operated out of Jamestown, RI since 1996.