Michael Lykke Aagaard
Online Copywriter/LPO Specialist
Online-Tekstforfatter.dk / LandingPages.nu

With experience from hundreds of experiments and tests, Michael is one of the foremost thought leaders within the field of evidence-based marketing in Denmark. He has an agency background in CRO/copywriting but opted for a freelance career in order to pursue his obsession with uncovering what really works in optimization. Today he runs his own successful online copywriting and LPO consultancy.

As an avid practitioner of the core MECLABS principles, Aagaard has adopted the heuristic approach to optimization and supplemented it with his own unique mix of insights and professional experience. In his career, he has helped everything from small retailers to large international companies improve sales and conversion rates. He is known for his enthusiasm and hands on approach to optimization and is a popular speaker and teacher on the subject of copywriting and LPO.