Noah Goldstein

Dr. Noah Goldstein
UCLA Anderson School of Management

Dr. Noah J. Goldstein is a faculty member at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His research centers on how to influence people to win support for one’s products, proposals, ideas, initiatives, and requests.

Dr. Goldstein’s work on persuasion was featured by Harvard Business Review’s “Breakthrough Ideas” issue in 2009 and has also been covered widely in the news media, including the New York Times, The Wall Street Journal, Scientific American, Time Magazine, the BBC, and National Public Radio. He has also consulted for a number of organizations, including Accenture, the United States Census Bureau, and the United States Forest Service, and he has served on the Scientific Advisory Boards of two Fortune Global 500 companies.

Finally, he is co-author of a book on persuasion called Yes!, a New York Times bestseller now translated in more than 25 languages.