Sergio Balegno
Director of Research
MECLABS Primary Research

As Director of Research for the MECLABS Primary Research group, Sergio manages a team of analysts who conduct studies of marketing practices, publish content in the form of benchmark reports, how-to handbooks and training curriculum, and present findings at industry events, training workshops and webinars. He has worked in marketing since 1980, first on the brand-side as Vice President of Marketing in the airline industry, then on the agency-side as a founding partner of a B2B marketing communications firm. Prior to joining MECLABS Primary Research in 2008, Sergio was Managing Director of an online marketing consultancy.