Steve Parker
VP, Direct Marketing
firstSTREET

Steve Parker is the VP, Direct Marketing Division at firstSTREET, the leading direct marketer of innovative products for "baby boomers and beyond" in the United States. His responsibilities include the flagship firstSTREET catalog, direct mail, Internet, merchandising and inventory management groups.

Parker began his career with 10 years in Fortune 500 consumer package goods marketing, working on leading national brands including Keebler and No Nonsense pantyhose. He then started a 15-year entrepreneurial journey during the early days of Web 1.0, beginning with MyPoints.com. Parker served as SVP Marketing, and helped take MyPoints public in 1999. He subsequently led startups in diverse fields including real estate investing, financial education and green energy before joining firstSTREET in 2010.

Parker resides near Richmond, VA and holds an MBA from Loyola University in Chicago (Beta Gamma Sigma), and a BS in Commerce from the University of Virginia.