Tony Uhlir
Internet Customer Experience Manager
Cabela's

Tony Uhlir is currently the Internet Customer Experience Manager for Cabela's. In this role, he has managed the web analytics and user experience teams whose focus is on optimizing web site functionality and delivering actionable data to the business to drive increased profits and customer satisfaction. His nearly 20 years in the technology industry has provided him with a broad range of experiences from a software developer and project manager to business analyst and e-commerce manager. His passion is for aligning technology solutions to achieve business objectives while satisfying customer's needs. Working for Cabela's, he is involved with supporting the online components of their Omni-channel strategy including not only Cabelas.com, the most visited sporting goods retail website in the world, but also their mobile and social commerce efforts.