Adam Lapp
Associate Director, Optimization and Strategy
MECLABS Conversion Group

Adam has more than seven years of experience making the Internet easier for people to use. In his current role as Associate Director of Optimization and Strategy, Adam oversees a team of optimization experts, business intelligence gurus, avant-garde designers and a copywriter who masterfully turns ideas into words. In short, Adam and his team are people who enjoy proactively seeking out the tough challenges and finding solutions to them. In his spare time, Adam enjoys water surfing, cycling and winning trivia challenges.